In response to feedback, I optimized and improved the design's colors and some details to make the design more appealing to users and meet their needs.

In response to feedback, I optimized and improved the design's colors and some details to make the design more appealing to users and meet their needs.

User

Customer

Experience

Flow

User Journey

User Journey

In BrandTag Lifecycles, a project in collaboration with UpChannel and ECCO, our objective was to create an innovative approach, using BrandTag and blockchain technology, allowing users to participate in and comprehend the full lifecycle of a product.

My role included involvement in the user, brand, and technical analysis, and was responsible for the UI design.

Our research and analysis of the user experience aims to deliver a greener, more innovative, and interactive shopping experience.

UpChannel + ECCO

User Interface & User experience

BrandTag Lifecycles

Our goal was to resolve customer confusion about product information during the ECCO buying process and to enhance the post-purchase experience by utilizing the BrandTag project and blockchain technology.

Our goal was to resolve customer confusion about product information during the ECCO buying process and to enhance the post-purchase experience by utilizing the BrandTag project and blockchain technology.